Plan to success

European Capital of Culture 2019

Roberto Daneo prepared the first feasibility study for the candidature of Venice and the North-East to become European Capital of Culture 2019. The feasibility study was subsequently used by the Bid Committee as the basis for the bid strategy and candidacy dossier.

The study investigated the potential socio-economic impacts and the main critical variables for the success of the event and the maximisation of its legacy: theme definition, budget assumptions, activities to maximise the impact on enterprise and on tourism.